SEO Maestros is a web design agency in Bristol. We often have clients who come in with websites that are simply not working in a way that was sold to the client by the previous web developer. Generally as a small business, your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service.
If you get your website designed wrong, you can easily waste quite a lot of money initially, and ultimately lose even more money in potential revenue that you could be making from a well-designed, properly functioning website.
Grow your bottom line by avoiding many of these common mistakes among business owners. Our team at SEO Maestros have put together some of their observations when dealing with poorly constructed websites.
Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.
For instance, if your target market is older, perhaps the font size should be larger. Alternatively, if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.
You are going to have to determine where your users should go once they get to your site. That question is easily answered if you know your market.
We know that in order to be successful on the Internet you need to focus on marketing your website, not a flashy design. Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.
In addition, flashy websites do not look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.
Remember: when a visitor comes to your website, they probably already know what they want out of it. If within three seconds they cannot figure out what to do next, you might need to go back to the drawing board.
What do you want users to do once they’ve found your website? Do you want them to buy your product, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.
You don’t know how many times people come to our company after they’ve hired a cheap designer, let them make business decisions that are poor, and ended up with a horrible product. At the same time, companies get distracted by expensive agencies that work with big brands, and don’t realize these agencies might not be able to help a small business that’s ROI focused. Simply put: do not blow your budget on your website, but do your research to ensure you are receiving a quality product.
Customers expect your website to contain the latest information about your products, services, and company. When it does not have this, they may assume you are not in business any longer or simply are not innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week, if not more can help you drive visitors to your website and keep search engines happy.
This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.
Your website is often your customers’ first experience with your brand. If you do not have design experience, do you really think you can do it justice? Remember first impressions are everything. Do not allow your customer to make assumptions about your business because of a poorly designed website.
If you would like some help with current website, we are happy to assist. Please do not hesitate to contact us and let us see if we can help you today!