Our team at SEO Maestros have put together this article, which simplifies and explains clearly what SEO is and why it is important to have in order to get your website to rank on Google. These days Google specifically displays sites it believes are authoritative and relevant to the question asked by the web surfer. Google measures a website’s relevance by analysing page content, the words you and I read, and they measure authority (mostly) based on the number and quality of other pages linking to the pages they will display to a web surfer in answer to their question.
How does one go about getting your website to rank well in search results? Well the answer is quite simple, if you follow this equation.
Great Content + Quality Links = Search Engine Success!
Google promotes websites it thinks are authority pages to the top of its rankings. It is your job to create authority pages. In simple terms, this involves writing content and building links.
Therefore any successful SEO strategy will involve writing webpages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1 of Google.
Search Engine Optimisation or SEO is the simple activity of ensuring a website is found in search engines for words and phrases relevant to what the site is offering. In many respects, it is simply quality control for websites. Having said that if there was ever an industry that was little understood by ‘outsiders’ it is SEO.
Ask some SEO companies about SEO and they will try to blind you with science and confuse you into thinking it is a black art. Say to some companies what is SEO and two hours later you will be none the wiser. At SEO Maestros, we are not trying to confuse our clients and actually promote and encourage them to learn about what we are doing with their hard-earned money to improve their websites.
Correct, backlinks are important but do not confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than 1000 low value links as sold by lots of SEO companies. At SEO Maestros, we consider a quality link as being a website with a ranking of at least 75%. We choose quality over quantity and that is why we get results for our clients.
If you would like to know more about SEO or how our firm could help you with your online marketing needs. Please do not hesitate to contact one of our consultants today!